Logos
Primary Logo
The logo is the champion of our brand and its most recognisable element. Give it room to breathe and never alter it.
Layout variations
A primary (horizontal) logo for most cases, and a secondary (stacked) logo for square spaces such as social profiles.
Colour variations & backgrounds
Don'ts
✕ Do not
Stretch the logo
✕ Do not
Mask the logo
✕ Do not
Add anything to the logo
✕ Do not
Use a different font
✕ Do not
Place on a busy image
✕ Do not
Alter the size of either element
✕ Do not
Mix positive and negative versions
✕ Do not
Use any old logos
Products and Domains
As a branded house, Planbeter always comes first. Product and domain names lock up to the right of the wordmark with a thin divider.
Versions
Horizontal and stacked versions depending on available space.
Networks, Programs and Teams
Networks, programs and teams follow a unified approach: Planbeter always comes first, with a descriptive name in the brand green.
Don'ts
✕ Do not
Alter the logo
✕ Do not
Use a logo in a co-branding lockup
✕ Do not
Edit the colours
Endorsements
When Planbeter sponsors or supports a project, an endorsement logo establishes the relationship back to the brand.