Guides

Tone of Voice

Every message shapes how people see Planbeter. We are human: honest, reliable, direct and empathetic, and that shows in how we write.

✓ Planbeter

✕ Not Planbeter

Bold

Clear and direct, conveying strength and vision.

Pushy

Aggressive tactics alienate and damage trust.

Confident

Communicate with clarity so clients feel in safe hands.

Arrogant

Undermining the audience reduces credibility.

Approachable

Warm and empathetic, with a sense of optimism.

Naive

Being unrealistic erodes trust.

Concise

Straightforward language that is easy to understand.

Confusing

Jargon and buzzwords generate skepticism.

Video engages on another level. Visuals, voiceover, music and messaging together create an immersive brand experience.

Studio productions, campaign productions, animation and motion graphics.

Meeting people in person matters. These guidelines keep us consistent across every event we run, sponsor or join.

Event booth

Clear, large logo, approved graphics and on brand messaging make us easy to find and remember.

Don't

✕ Do not

Make the logo too small or hidden

Don't

✕ Do not

Use unapproved photography

Don't

✕ Do not

Stray from the tone of voice

When we collaborate, the logo of the company leading the initiative is always placed first. Keep clear space and never merge logos.

Partner

Correct· Logos side by side with a divider

Incorrect· Merge or recolour into a single lockup

Sound underpins our experiences. The right music or sound effect can make a video, while the wrong one breaks it. Always prioritise accessibility.