Brand Identity
History
Planbeter has a history of building software that keeps working for our clients long after launch. That culture still runs through the brand today.
The early years
Planbeter started in Eindhoven with a handful of custom projects for local organisations. Reliability and a long term mindset earned us trust and repeat work from the very beginning.
Growth
Over the following years we grew into a full service partner for SMBs, government, healthcare and non profits, adding websites and web shops, custom apps, AI and automation, and IT management.
Today
More than fifty projects later, we are a long term digital partner with five plus years of experience and one hundred percent custom work.
Strategy
Planbeter is a trusted name for reliable, custom software and a long term partnership, not one off projects.
Our brand strategy is a branded house: one brand, Planbeter, across all our products, services and teams.
Vision
Software that grows with every organisation we work with.
Mission
Be the digital partner that stays close, ships in clear steps and keeps improving long after go live.
Guiding Principles
The brand revolves around a few guiding principles that shape every decision, in product and in communication.
We win by staying close and thinking long term, not by chasing quick wins.
Software that keeps working. Trust is earned through consistency.
Plain language and calm design. Every element earns its place.
We care about the details that make work feel considered.
We build systems that scale with the organisation.
Transparent process, no overpromising.
Names and Trademarks
Naming starts with the brand strategy. Whatever is being named, start with Planbeter and be as descriptive as possible.
Write the name as Planbeter, with capital B, B and O, and never abbreviate it in body copy. Products, programs and teams all begin with the brand name followed by a clear descriptor.